YouTube Changed... The NEW Way to Succeed in 2023
YouTube is changing.And if you want to be successful and get views, you cannot do what YouTubers did five years ago and expect the same results today. Sean breaks down some of these new YouTube changes with real life examples of how small YouTube channels are blowing up by focusing in on the new tactics that YouTube wants you to focus on. You gotta just press record. One, the new YouTube Studio is out. Been out for a while, but YouTube, after 10 years, changed the entire back-end and is giving us new insights, new analytics and is giving us new details as to how YouTube is working, too. Many of the strategies that gurus are teaching don't work anymore. So unfortunately, a lot of people are just doing stuff that doesn't really move the needle, okay? And you want to avoid that because it's a waste of your time and your time is very valuable. And then also viewer behavior is changing. In a TikTok world, in a YouTube Shorts world, in a world where there is more options than ever before, it's important to understand the evolution of the YouTube viewer. Here's an example of this. In the early days of YouTube, subscribers were king. Let me know how many subscribers do you have or do you want, you know? You could write that down. A lot of people want to get their first a thousand subscribers. A very worthy goal. Sometimes we become overly obsessed with subscribers. In the early days, subscribers were king. You getting lots of views on your videos meant you had to have a lot of subscribers. 'Cause what would happen, so when you got subscribers, you released a new video and YouTube would push your video out to your subscribers. That's like, not how it works anymore.
Today, CTR and AVD are king. It means
Click-Through Rate and Average View Duration. We're getting a little geeky, but
let's dive in. Now you could have a lot of subscribers, but whether you have
subscribers or not, YouTube is judging videos on the merit of each video. There
is value to have some, a few subscribers. But what YouTube does is it releases,
not even to all of 'em. It releases your video to a, you upload a new video,
you got a thousand subscribers. It's gonna show like, a hundred of them. It'll
test your video. And it'll say, does Sean's subscribers click on it? That's
what CTR is, Click-Through Rate. Do they click on this video? Now watch. If
they're not passionate about the topic of the video, they scroll past it. They
don't click on it. That's a bad thing. And then if they click on it, what is
AVD? It's Average View Duration. How long do they watch the video? If they
actually click on it and they're like, mm, this is boring. She didn't get to
the point. I watched the first 10 seconds, but like, didn't really grip me. And
they jump off the video. Then what happens is the distribution of that video, YouTube
getting your video views, stops. The opposite is true. It meaning, let's say
you have a hundred subscribers. But your Click-Through Rate and your Average
View Duration is high, meaning you put out a new video. 10 of your subscribers
click on it. They watch the entire thing. YouTube goes, hmm. We should show
this video to people who don't subscribe to your channel. And then if those
people see it on their homepage, or suggest it and they click on it, and they
watch a lot of it. Then YouTube goes, hmm, we should show it to even more
people. Whether you're just starting or not, you can go viral. You don't have
to like, build up a bunch of subscribers for years, because of the new rules of
how YouTube is working right now. And there's multiple examples. This is just
one. But let me illustrate. If you haven't heard the story of Jennelle Eliana. She
got 1.3 million subscribers in her first three weeks and then 2 million in a
coming month. She posted just three videos. So she came outta nowhere. She
started from scratch. She posted three videos. And she got over 2 million subs.
Today she has way over 80 million views. Why do I share that? Just to prove a
point that you could start a brand new channel and grow it rapidly. The old way
was like, I gotta slog through and get a bunch of subscribers. That's fine. But
again, if you put out the right videos, on the right topics, for the right
audience, optimized in the right way, you can experience rapid growth. Now, of
course, she's a unicorn. Meaning, 1.3 million in three weeks is crazy. Imagine
just getting 10% of that. And three weeks that'd be 130,000 subscribers. So
imagine just getting 10% of that. That would literally be 13,000 subscribers in
three weeks. And that is not pie-in-the-sky. Meet Larry. So Larry is one of our
Video Ranking Academy students. He's a chartered financial analyst. Not too
late to start YouTube. He posted his first video, June 9th, 2021. No fancy
studio. No fancy USB mic. No fancy LED lighting. Smartphone video, shooting in
his office. However, clear audience, the information was good, and he posted
just a few more videos. And in six months, he got 53,000 subscribers, 900,000
views and he only posted 13 videos. The cool news, the good news, is that the
new rules of YouTube success is that when you crack the YouTube algorithm, you
can grow quickly. You don't have to play by the old rules and try to use old,
outdated tactics. You can actually experience rapid growth, just like Larry.
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